AndersonOrd was founded by two high school friends and football teammates whose youthful years were competitively filled with days surfing, socializing, and sporting on the beaches of San Diego. Their gridiron background continued to college. Co-founder Jonathan Ord attended BYU for Accounting while playing backup QB to Heisman Trophy winner Ty Detmer. Co-founder Tom Underwood attended San Diego State for Business Management while playing wide receiver in the pass-happy Aztec offense.

When their football dreams withered, their competitive personalities continued into the business world. Ord co-created the leading CRM software system that is utilized by 33% of all automotive dealerships in the US; Underwood successfully ventured into real estate and golf club management, overseeing some of the country’s top-rated communities and golf clubs.

While they ventured in different directions in their early business lives, Ord and Underwood always stayed in close touch, with family and golf being their way of spending time together. One day, playing a round together, they started talking about their love for apparel and realized there hadn’t been a significant change in the golf space since they started playing together in the late 1990s. Research, deliberation, and debate began on what was missing in a traditional industry that was evolving in every way except apparel. The study, past investments, and love for the combination of coastal and athleticwear led them to find a void in the golf industry for premium Athleisure apparel.

Now well-established in the apparel industry, the mission continues to evolve. Still, the need to bring proprietary fabrics, the California coastal designs, and a relaxed modern fit will always be at the forefront of their creations. “We love to look and feel professional, but more than anything, we aim to feel good and proud of what we wear and create,” says Underwood.