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Lifeleisure™
Lifeleisure™is a premium apparel concept that seamlessly blends everyday style with elevated comfort, designed for those who embrace a relaxed yet sophisticated lifestyle. It offers versatile, high-quality clothing that transitions effortlessly from daily activities to leisurely moments, ensuring both functionality and refinement in any setting.
Where Premium Comfort Meets Effortless Style
At AndersonOrd, our mission is more than making premium apparel. Our mission is to create an entirely new category that reflects how we live, work, and move through the world. We have blended style and comfort into apparel that transitions and moves as seamlessly as you do.
When AO entered the golf space, we noticed an absence of versatile and athletic apparel that also met the expectations of premium environments. With that goal in mind, our products quickly filled that space. We knew we were more than just an athleisure brand making its way into golf, but that we were building something different. Something that didn’t exist yet.
“We weren’t filling a gap—we were adding a lane.” – Tom Underwood
Out of that pursuit came Lifeleisure™. A term created by CEO Tom Underwood that encapsulates the sole purpose behind our mission of redefining comfort, style, and functionality through innovation, while building a lifestyle rooted in empowerment, authenticity, and lasting connection.
More Than A Tagline. It's Who We Are.
Lifeleisure™ is more than a description of our apparel, but is a way of living. It speaks to those who value intention in what they wear, how they live, how they feel, all while being designed to meet your needs, wherever life may take you. When we recognized how the term captured the mission behind AndersonOrd, trademarking Lifeleisure™ was a natural step forward. It’s not just a name—it’s the standard we’ve collectively created and continue to lead.
"Lifeleisure™ is more than what we make—it’s how we live. We're not just building a brand; we're creating a new standard for what premium truly means."– Tom Underwood
Best On The Course. Even Better Off It.
Originally inspired by our roots in golf, our tag line has evolved into something far greater. At AndersonOrd, we believe performance doesn’t stop when you leave the course but it carries into every part of life. Whether you're in motion or at rest, leading or learning, our apparel is designed to support you through all of it.
Because for us, the "course" isn’t just about fairways. It’s about the personal journey you're on. The ambitions you chase. The moments you slow down for. The people you bring along. Lifeleisure™ is the complete balance of it all. Helping you look and feel your best, no matter where life’s journey takes you.
The Lifeleisure™ Standard
“Lifeleisure™ is where premium comfort meets effortless style—designed for those who live, work, and unwind with sophistication and ease.”
The AndersonOrd Difference
At AndersonOrd, every detail is intentional. From precision design and premium fabrics to elevated comfort and responsible production, we create apparel that reflects our commitment to craft and modern versatility. This is the essence of Lifeleisure™—where performance meets refinement, and every piece moves effortlessly through the rhythm of your day.
Ultimate Comfort
Buttery-soft fabrics that feel luxurious against the skin.
Performance-Driven Design
Moisture-wicking, odor-control, and UV protection for all-day wear.
Versatile Style
Apparel that transitions effortlessly from the course to casual outings.
Innovation in Every Collection
From our lightweight, coastal-inspired Freeze Collection to our innovative Sandor Hoodie, our designs embrace multi-functionality, modern aesthetics, and lasting durability. We carefully craft each item to perform under any condition while maintaining a timeless appeal.
Crafted for Those Who Demand More
Exclusive Performance Fabrics
Exclusive, proprietary performance fabrics designed for movement, durability, and a refined feel.
Attention to Detail
Every stitch, seam, and silhouette is designed for movement and flexibility.
A Commitment to Excellence
A dedication to delivering the highest standard—because every detail matters and our customers deserve nothing less.
Join the Movement
Join the movement and step into a lifestyle defined by purpose, presence, and ease. At AndersonOrd, it's not just about what you wear—it’s about investing in premium pieces that reflect your standards, align with your lifestyle, and elevate every part of your day.
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